What does the Ad Footprint scan check?

5 checks: Active ads found by platform (info); Creative variety, 6 or more distinct; Creative age, median 45 days or less; Landing page diversity; and more. Each returns Pass, Warn or Fail.

Does it need account access?

No. It runs on your public footprint from the domain alone.

Which audit fixes these findings?

The Performance Marketing Audit ($2,500, 2 weeks).

Ad Footprint scan

Acquisition / Level 0 / building

Meta Ad Library and Google Ads Transparency Center lookups: live ads, creative count, formats, how long ads have run and the landing pages they use.

The 5 checks

01Active ads found by platform (info)passwarnfail
02Creative variety, 6 or more distinctpasswarnfail
03Creative age, median 45 days or lesspasswarnfail
04Landing page diversitypasswarnfail
05Landing pages trackedpasswarnfail

What this scan checks

Meta Ad Library and Google Ads Transparency Center lookups: live ads, creative count, formats, how long ads have run and the landing pages they use.

Status

This module is in build and will appear in scan results soon. The checks listed above are the ones it will run. Each returns a finding with evidence, a recommendation and an effort estimate.

Which audit fixes it

Findings from this scan map to the performance marketing audit.

Questions

What does the Ad Footprint scan check?: 5 checks: Active ads found by platform (info); Creative variety, 6 or more distinct; Creative age, median 45 days or less; Landing page diversity; and more. Each returns Pass, Warn or Fail.
Does it need account access?: No. It runs on your public footprint from the domain alone.
Which audit fixes these findings?: The Performance Marketing Audit ($2,500, 2 weeks).