What does the Paid Keyword Presence scan check?

3 checks: Brand ads on category terms; Competitor ads on your brand; Ad position range. Each returns Pass, Warn or Fail.

Does it need account access?

No. It runs on your public footprint from the domain alone.

Which audit fixes these findings?

The Performance Marketing Audit ($2,500, 2 weeks).

Paid Keyword Presence scan

Acquisition / Level 0 / planned

SERP checks on 20 category terms to see whether your ads show, who else bids and whether competitors bid on your brand.

The 3 checks

01Brand ads on category termspasswarnfail
02Competitor ads on your brandpasswarnfail
03Ad position rangepasswarnfail

What this scan checks

SERP checks on 20 category terms to see whether your ads show, who else bids and whether competitors bid on your brand.

Status

This module is on the roadmap. The checks listed above are the ones it will run. Each returns a finding with evidence, a recommendation and an effort estimate.

Which audit fixes it

Findings from this scan map to the performance marketing audit.

Questions

What does the Paid Keyword Presence scan check?: 3 checks: Brand ads on category terms; Competitor ads on your brand; Ad position range. Each returns Pass, Warn or Fail.
Does it need account access?: No. It runs on your public footprint from the domain alone.
Which audit fixes these findings?: The Performance Marketing Audit ($2,500, 2 weeks).